The best brands of Swiss watches

Swiss watches have become a household term associated with unsurpassed quality, reliability, durability, and stylish design. The reputation has been honing for over 400 years, during which time many new watch companies have appeared. To become the owner of the best model, you need to be able to understand brands. Therefore, experts studied the brands most demanded in the world market, tested various products, compared them with the reviews of specialists, ordinary buyers. Based on all this data, the best brands of Swiss watches for women and men of 2024 were named. For greater awareness, a short tour of the manufacturers is offered, as well as the criteria for evaluating each nominee.

Which Swiss watch is better to choose

If before the “talking” brand of Swiss watches was the Rolex brand, today they are stepping on its heels, and in some way even ahead of many other names. The main rule of choice is the ability to distinguish the original from the replica. Therefore, before choosing a specific manufacturer, experts offer a short excursion to the sensational brands of 2024:

• Tissot - the company was founded in 1853. At first it was a little apprentice called "Charles Tissot and Son", who successfully developed wrist watches. Years later, the company became an official supplier of accessories to Russia and other countries outside Switzerland. Subsidiaries today are located in different cities of the world. The brand became famous for the first models made of wood, mother of pearl, granite.
• Certina - a reputable watch company for the production of sports models. It was founded in 1888, then there was a small workshop for the manufacture of parts with a staff of 3 people. For more than a century of experience, she was able to become the standard of quality and style in many countries of the world. Today the brand belongs to the Swatch Group companies.
• Victorinox Swiss Army - initially since 1884 there was a Victorinox company engaged in the production of army knives. As it grew and developed, the activity was redirected to a new channel, since 1989 the manufacture of military style wristwatches began. And in 1999, the expansion of production began, after which accessories were produced under the name Victorinox Swiss Army.
• Omega - expensive wrist watches of premium quality are produced under this brand. The date of foundation is 1848. Initially, it was a small workshop where accessories were assembled from parts. Throughout its history, the brand has won 92 times in international competitions, set 72 records in terms of accuracy.
• Raymond Is another manufacturer of luxury accessories. Foundation date - 1976. Despite the period of the "quartz crisis", the founder achieved success. This was made possible by the Traviata in 1988, which launched a new direction in design.
• Adriatica - the trademark is closely related to another well-known company Montilier Watch Co, which has been operating since 1852. During the Belle Époque period, she was able to expand the business, when by 1931 the production of accessories under the name “Adriatica” began. The goal is to provide a reliable entry-level chronograph. The manufacturer often takes part in the largest international exhibition Baselworld.
• Balmain - originally the founder of this brand was the French fashion designer Pierre Balmain.1987 promoted cooperation with the famous Swatch Group. And in 1995, he moved away from the World of Fashion, having gone headlong into watchmaking. Then the Montres Pierre Balmain company was founded. Modern models have retained the glamor inherent in the French.
• Candino - the company was founded in 1947 on the basis of the merger of the oldest Swiss clans Flury and Hug. A few years later, another well-known manufacturer Kurt Flury joined the group. Today Candino is engaged in models of the basic and middle price segment for men and women, has a strong connection with the world of sports.
• Alpina - the company dates back to 1883. Its creator founded the Corporation of Swiss Watchmakers or Corporation d'Horlogers Suisse. She developed new calibers, collaborated with many of the companies mentioned above. Later, representative offices of other countries began to open, and since 1901, the Alpina trademark has been officially registered.
• Festina Is a manufacturer of Swiss watches, which started its activity in 1902. The full name is "Festina lente", which is translated from Latin as "Hurry slowly." Initially it was an innovator, and since the 21st century it has been a sports brand. All modern movements are ISO6425 certified.

Rating of Swiss watch brands

In principle, there cannot be a single rating representing the best brands of Swiss watches. Every year experts, authoritative publications make up new top lists taking into account trends, demand, and company activities. There are also several defining criteria by which the 2024 nominees were selected:

• Range of products - quartz, mechanical, smart watches;
• Experience - how many years the company has been developing, expanding the range;
• Reliability - the service life of each model, the durability of each part;
• Functionality - the presence of basic, additional features;
• Design - classic, sport, glamor, materials of manufacture, decor;
• Price - basic, medium, premium class models;
• Warranty - the promised period of uninterrupted service;
• Swiss movement - original models are engraved "Swiss Made";
• Set - the presence of a passport, branded box.

All of the top ten nominees meet the above parameters. The percentage of rejects, reviews of experienced buyers were taken into account.

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The best brands of men's Swiss watches

Every respectable successful man underlines his status with original Swiss watches. This is a classic that will be relevant in all years. There are numerous brands of men's Swiss watches on the modern market, differing in the type of movement, functionality, external performance and style. Experts, based on the opinions of experts, customer reviews, compiled the top 5 best male manufacturers of 2024.

Tissot

In the category of budget original accessories, this company is considered the leader, as it produces a record number of units annually. Interestingly, Tissot has close ties to Russia. Until the middle of the 19th century, the brand was the only official supplier of watches for the emperors, their court. And by the beginning of the next century, he was sending different models for the Russian army. The first developments that quickly made the name recognizable were models made of mother-of-pearl, granite and wood. Modern products are sold in 150 countries of the world. Several prestigious awards have been received, among them the most valuable gold medal in Geneva. Collections of several years are most in demand - T-Sport for athletes, T-Classic for business men, innovative Touch Collection developments with extended functionality. The price range starts at 20,000 rubles. The range includes all types of watches - mechanical, quartz, smart, pocket and pendants, analog and digital.

Advantages

• Initial focus on the Russian market;
• Innovative strategy;
• All types and types of mechanisms;
• Belts made from natural, durable materials;
• Premium steel;
• Inlaid with precious stones;
• Availability of inexpensive modifications.

disadvantages

• Not all models are moisture repellent.

Elvis Presley preferred this brand at one time, new models are relevant among the stars of world sports. Reviews praise ease of use, compliance with all innovations and developments, a wide range of prices. The only downside is that not every model is protected from moisture.

Certina

A leader who offers thoughtful design, reliable performance. The men's collection is imbued with the energy of sports, stimulating to victories and new achievements. In general, the assortment is divided into 3 groups - classic sports, fashionable design solutions, extreme sports themes, all in restrained shades. This allows you to combine them with different outfits. Certina's business strategy is the concept of double security "Double Security" with resistance to mechanical stress, increased protection against moisture. The latest innovation is the ETA Powermatic 80 movement with a balance spring made from exclusive Nivachron ™ material to reduce the harmful effects of magnetic fields.

Advantages

• A wide variety of materials;
• Stable dial;
• Protection of the case from moisture;
• Various models to choose from;
• Double reliability;
• Reducing the influence of magnetic fields.

disadvantages

• Sports topics.

Certina was preferred by renowned sportsman Muhammad Ali. The reviews praise the high quality of assembly materials, a variety of designs, functionality and prices. The main difference is double protection, reduction of harm from magnetic fields. The downside is the company's focus on sports style.

Victorinox Swiss Army

The company initially became famous for functional durable army knives, and now began to actively produce watches of the same execution style. Each detail in a complex mechanism performs specific functions. Distinctive parameters of the products of this company are restrained forms, the most readable dial, a wide branch of prices for any budget of buyers. The greatest demand is observed for those modifications, the price of which starts from 30,000 rubles. Most of the goods are intended for the male population. The price segment is medium.

Advantages

• Luminous fluorescent paint dial;
• Original design of belts;
• Wear resistance;
• High energy resource;
• Double mineral glass;
• The case is protected from moisture, dust, debris.

disadvantages

• Massive dial;
• Small selection of colors.

In the movie "Source Code", a model adorns the arm of the main actor playing the role of a military man. The advantages include double glazing, a variety of straps, high precision, and a clearly visible dial. The disadvantage is its massiveness, as well as only 4 colors to choose from.

Omega

This manufacturer offers expensive Swiss watches of premium quality, distinguished by an all-ceramic "non-kill" case. The brand is actively involved in various spheres of human activity - sports, space, patronage. The first watch that visited the moon is Omega. The company has been acting as the chief timekeeper of international sporting events for several years. In addition to using tough materials, Omega is developing new and unique alloys. There are 4 collections to choose from - Seamaster with a high level of water resistance, De Ville for connoisseurs of classics, Speedmaster for ambitious people, and the Constellation series for women.

Advantages

• Classic style;
• Excellent functionality;
• Practicality;
• Increased stamina;
• All-ceramic body;
• High level of water resistance.

disadvantages

• High price.

Bright personalities who tried them on - Louis Armstrong, James Bond. Any collection has a suitable design for a business businessman, sportsman, active young guy.

In addition to the impeccable style, they note the reliability of a one-piece ceramic case, resistance to moisture, debris, and practicality. The only disadvantage is that buyers mark the price above average.

Raymond

A relatively young manufacturer who was able to reunite traditions with innovations and new developments. Almost immediately after the release of the first models, the brand surprised buyers with unique production technologies, premium assembly materials, and technological design. The founder was able to lift the watch industry from his knees when it was failing. The inspiration during the creation of models was music, its melody, harmony. The trademark of the brand is special music collections created in honor of famous performers. Each new unit undergoes over 350 checks before it goes on sale. The most affordable model costs 30,000 rubles.

Advantages

• Own research department;
• Mechanisms of our own production;
• Constant updating of products;
• Big price difference;
• Customer orientation;
• Aesthetics.

disadvantages

• Classic models only;
• An independent firm, not a corporation.

Many buyers are not yet familiar with the Raymond brand due to its youth, which can be attributed to its weaknesses. Despite this, the business is led by a third generation, striving to combine innovation with an unshakable tradition. Its own research center is working on such tasks. The emphasis is not on releasing new products, but on improving existing ones.

The best brands of ladies' Swiss watches

For most women, a Swiss wrist watch is not so much a useful thing for determining the time as a piece of jewelry that demonstrates her refined taste and social status. The original chronometer can differ in color, remain either discreet or luxurious. Taking into account the latest fashion trends and the level of demand, experts have identified the most successful manufacturers in Switzerland, producing such goods for the fair half of society.

Adriatica

For those shoppers on a budget, this manufacturer is the right choice. Most of the models are equipped with genuine leather straps (mainly calfskin), which is distinguished by its elasticity and softness. The unique processing method allowed to give them naturalness. The metal parts are made from wear-resistant materials. The mechanisms are all Swiss-based, so they guarantee a long service life. The design of each collection is individual for every taste. A standard watch will cost from 8,000 rubles, which is affordable for many women.

Advantages

• Inexpensive;
• Premium quality materials;
• Special treatment of leather belts;
• Durability;
• Water resistant;
• Several collections to choose from;
• Natural shades.

disadvantages

• Belts tend to wear out.

Buyers in the reviews note the average water resistance, pleasant shades, styles of performance, constant replenishment of collections with new products. The only downside is that the straps can wear out after a few years, requiring replacement.

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Balmain

This watch brand was erected by a famous French fashion designer who kept the general design style of the produced movements. Distinctive features are an emphasis on luxury, glamor, uncomplicated forms, sparkling decor elements, bright light. The main goal of the company is to serve the fair sex. The first appeared a miniature chronograph, then a rectangular model made of titanium, made of mirror steel, a watch in the shape of a cat's eye. The brand belongs to the accessible luxury segment - “affordable luxury”. The cheapest unit will cost a little over 10,000 rubles. ETA movements are responsible for the precision of their work, steel is protected by PVD-coating, some movements are "imprinted" with sapphire glass and inlaid with precious stones.

Advantages

• Luxurious design;
• Different prices;
• Moisture protection;
• Reliable mechanism;
• Resistant glass;
• Constant replenishment of collections.

disadvantages

• Belts are less resistant to wear and tear.

The striking difference of this brand lies in the external beauty and luxury. Therefore, Balmain will suit young, stylish girls fashionistas.Customers are pleased with a large branch of prices for any wallet, the reliability of sapphire glass, resistance to damage, water. The downside is that leather belts can wear out over time.

Candino

Working in this field for over 70 years, the company manages to create products of the highest quality without overpricing. Over 2,000 items are produced daily. Technological innovations appear at each exhibition. The masters were the first to introduce a compass, a lunar calendar, a power reserve indication, a second hour movement, and ceramic models into chronometers. But the real breakthrough was the watch made of high-strength titanium-tungsten alloy, which only diamond can withstand in terms of strength. Several collections are regularly released at once - Elegance for women, Tradition according to classical traditions, PlanetSolar for those who lead an active lifestyle.

Advantages

• Technological novelties;
• Advanced functionality;
• High strength materials;
• Several collections to choose from;
• Two time zones;
• Reasonable prices.

disadvantages

• Some models are not protected from moisture;
• Belt replacement problem.

It is a popular brand with a price / quality ratio. The range includes budgetary, premium chronographs made from premium materials.

The advantage of the manufacturer is considered its innovation in innovations, good functionality, and a wide range of prices. An objective observation is to replace the belts that wear out.

Alpina

Another brand that has been in business for over a century. The first few decades under this name were mainly produced sports models, many of them have survived to this day, but with small notes of classics. All chronographs comply with 4 parameters - stainless steel case, anti-magnetism, shock resistance, moisture protection. Each unit demonstrates incomparable precision, originality of execution. For the fair half of society, a separate line is presented in light pleasant shades with delicate patterns, shimmering with rhinestones.

Advantages

• Plenty of room for choice;
• Classics in tandem with high technology;
• Resistant to magnetization;
• Water resistance;
• Shockproof housing;
• Stylish decor.

disadvantages

• Belts need to be replaced over time.

Like most professionals in its field, Alpina showcases ancient traditions alongside modern technology. Girls like the look, design, jewelry, as well as a well-visible dial, accuracy, stability. It is difficult to single out obvious shortcomings, except that small complaints about leather belts, which wear out over time.

Festina

One of the world market leaders in the mid-range segment, offering stylish Swiss women's watches for every day. A century-old work on perfecting its own traditions, frequent updating of collections, the introduction of interesting engineering solutions, high-quality production materials helped the company achieve success. You can find everything you need in the lines - classic Swiss mechanical watches, new-fangled quartz movements, self-winding models and much more. The movements are thoroughly tested in accordance with ISO6425 certification. Women's collections stand out with bold prints on the straps. Among the usual materials are steel, gold, titanium, trend ceramics and rubber are used. There are more than 500 models to choose from, many of them decorated with stones.

Advantages

• Technological refinement;
• Non-standard stylish designs;
• Manufacturer's warranty;
• Minimum marriage statistics;
• High quality packaging;
• Several dials with different belts;
• Big branch of prices.

disadvantages

• Some models do not have a second hand.

The cheapest unit from Festina will cost the buyer 7,000 rubles, the highest level - 50,000 rubles (gold). Few other manufacturers with such prices will be able to offer this level of quality. The marriage statistics are minimal, there are complaints about the lack of a second hand.

Which Swiss brand is better to buy

The presented well-known companies of accessories for men and women have a lot of significant advantages, minor shortcomings. What to buy determines the budget, individual needs. The following results of the survey will help narrow the search circle:

• Tissot - the best innovation in watchmaking;
• Adriatica - elegance meets reliability;
• Victorinox Swiss Army - discreet style for brutal men;
• Balmain - luxury design solutions;
• Omega - all-ceramic case;
• Raymond - centuries-old tradition combined with innovation.

Any of the named manufacturers demonstrates high quality, attractive design, long-term warranty service. An athlete, a business lady, a respectable businessman, a stylish young girl will find their version in the collections. The main thing is to be able to distinguish the original from replicas, crafts, choosing reliable, trusted sellers.