Best Japanese cosmetics

The Asian standard of beauty is distinguished by its sophistication and aristocracy. Japanese cosmetics have become a real breakthrough in the beauty industry due to their organic composition, safety, hypoallergenicity, and high efficiency. Therefore, Japan is a successful marketplace with many outstanding brands. After analyzing each company, its products, based on the reviews, a top rating of 2024 was compiled. It includes the best Japanese care and decorative cosmetics using the latest technologies. To make a choice, manufacturers will first be given, then a detailed overview of each brand with advantages, disadvantages, real customer reviews.

Which company is better to choose Japanese cosmetics?

Each manufacturer of care and decorative products for female beauty and youth is trying to improve its products, increasing its rating and popularity. Those brands that entered the world market have achieved high demand. The experts have selected several of them to the top list:

• Suhada Is a Japanese brand founded in 1972. Immediately after entering the market, the assortment began to be in great demand, as it shows noticeable improvements after the first application.
• Pola Is a Japanese cosmetics company focused on creating products for female beauty. Founded in 1929. The largest contribution was made to the release of anti-aging products. The brand also produces pharmacological supplements based on rare plants.
• Shiseido - a major manufacturer of cosmetics, perfumes, hair care products. Founded in Japan in 1872, from here you can understand that one of the oldest brands. In addition, it is the fourth largest producer in this area domestically.
• SK-II - a large corporation with 36 years of experience in the production of cosmetics. Products belong to the lux category. The main component of every product is Pitera. It is a natural substance for youth, a patented yeast extract.
• Forlle’d Is a popular Japanese brand using proven anti-aging technologies. One of the product makers even won a Nobel Prize for scientific discovery. They made it possible to patent the process of obtaining the world's only low molecular weight hyaluronic acid.
• Hada Labo Is a Japanese company of elite quality that recently entered the Russian market. Products based on nano-hyaluronic acid have become No. 1 in the world. The composition does not contain aggressive chemical components, therefore it is considered medicinal.
• Shu uemura Is a legendary brand offering professional-grade products based on natural ingredients. The history of development began over a century ago as a Hollywood make-up artist.
• Celvoke Is a new name in the field of lux cosmetics, whose parent brand is F Organics. The main direction is decorative cosmetics for making up. Each item in the range is 100% organic.
• Isehan Cosmetics - the oldest company founded in Japan in 1825. From the very beginning, she was the main supplier of cosmetics for the imperial family. All products are hypoallergenic and safe for sensitive skin.
• Kanebo - such a company was founded in 1887, but first it produced cotton.And since 1908, the activity expanded after working with noble silk, under this name cosmetics began to be produced. Now it is associated with premium decorative and care products.

Japanese cosmetics rating

Initially, Japanese cosmetics brands were selected based on demand, trust of women and professionals, and real reviews. Experts paid attention to experience, features of the production process, guarantees, as well as a number of important characteristics:

• Assortment width - narrow profile products, all-round direction;
• Appointment - for skin, hair, care, to emphasize beauty;
• Quality - budget, average, premium, luxury;
• Effects - rejuvenation, cleansing, whitening, anti-aging;
• Raw materials - organic matter, plant extracts, synthetics, exclusive substances;
• Production technology - the availability of innovative ingredients, developments;
• Efficiency - quality certification, own patents, etc.

The review included only those brands that received high marks and praise from makeup artists, cosmetologists. Each of them has been tested by Russian customers, as you can find out from reviews and real reviews.

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The best brands of Japanese care cosmetics

The most important goal set by the best Japanese cosmetics is to maintain the beauty and health of skin and hair with the help of natural ingredients, gifts of nature. Therefore, modern care products contain a large complex of plant extracts, vitamin supplements, and exclusive components. Also, a good product should have SPF protection from the sun and other external influences. The top range for care is offered by several successful manufacturers, according to experts, customers.

Suhada

For skin and hair care, there are several lines of Suhada Nature Cosmetics products. The brand demonstrates a high level of demand not only within the country, but also in Europe. The range differs from other brands in that it consists exclusively of organic substances. This guarantees safety, high-quality but gentle care with natural raw materials processed by innovative technologies. Any product will delight you with a pleasant aroma without flavors, fragrances. Soft texture suitable for any hair structure, dermis. The firm has its own patents, which indicates a great experience of fruitful work. Most of all, Russian customers appreciate the gold line for the cell-based face.

Advantages

• Centuries-old traditions;
• Innovative technologies;
• Patents;
• Safety;
• Natural raw materials;
• High quality;
• Long lasting cosmetic effect.

disadvantages

• Alcohol;
• Parabens.

The rating is opened by a popular Asian brand on the Russian market. Reviews of Japanese cosmetics with this name scored only positive. Women praise the composition of each product, safety, dense texture, effect. The downside is the presence of parabens, alcohols in the composition of some products, since the Japanese do not consider such components to be harmful.

Pola

In the Lux category, this brand occupies the first positions. Each new unit at the stage of creation undergoes a thorough control of raw materials, technologies involved. The range has been distributed in different countries of the world for 90 years, during this time the brand has won the trust of not only ordinary customers, but also makeup artists. The company founded the Museum of Fine Arts, thus highlighting the value of beauty everywhere. The line of products for the skin of the face, contributing to its saturation with moisture, received high marks. Also, above all praise are products for makeup remover with anti-inflammatory, anti-allergic properties.

Advantages

• Lux quality;
• Wide range of;
• Pleasant aroma, texture;
• Safety;
• Protection from outside influences;
• Hypoallergenic.

disadvantages

• Mineral oils;
• Prices.

Such Japanese cosmetics for face and hair belong to the category of lux, which means that the costs for it will be rather big.The costs are fully justified by the efficiency of regular use. While the products are hypoallergenic, some are anti-inflammatory and others contain mineral oils.

Shiseido

On the Russian market, this is one of the most famous Asian brands, moreover, the oldest manufacturer in Japan. The main idea of ​​the developers is to give happiness to all mankind, which has been implemented in practice for more than a century. All Japanese Shiseido cosmetics undergo a multi-stage quality control, and are repeatedly tested before going on sale. Any unit of the brand can be used for gentle care of sensitive skin. Therefore, even those who suffer from allergies or skin diseases buy it. The work is based on centuries-old beauty recipes, revolutionary discoveries of scientists.

Advantages

• Unique highly classified formulas;
• Multi-stage research in production;
• Quality assurance;
• Hypoallergenic;
• Allergy, skin ailments tolerance;
• Rulers for all ages.

disadvantages

• The full composition is unknown;
• The price tag is above average.

Shiseido personal care products are the most popular in Russia. Customers appreciate the exclusivity of products, safety, and the admissibility of use even on problem skin. But most of the range will be expensive, especially anti-aging products.

SK-II

Another oldest brand offering lux cosmetics for skin. The big breakthrough came when a unique yeast formula was developed called Pitera. After receiving a patent, the complex became a revolutionary discovery in principle for the entire cosmetic industry. Most products with Pitera allow not only to slow down the aging process, increase elasticity, firmness, and noticeably smooth out existing wrinkles. The variety of lines is presented in 13 countries of the world, all of them demonstrate an exclusive composition, safety, different effects.

Advantages

• Updating products every season;
• Unique patented formula;
• Best anti-aging effect;
• Great experience;
• Representative offices in many countries of the world;
• Prestigious awards.

disadvantages

• Quite high price segment;
• A small number of reviews.

The great popularity of the brand due to the patented unique formula made the products recognizable in many countries. The greatest demand is observed in anti-aging lines.

Despite this, there are not so many reviews from Russian customers, and prices for some goods are significantly higher than the average.

Forlle’d

This manufacturer was able to become famous in many countries of the world for its anti-aging products with a high rate of effectiveness. Each product was based on a unique formula developed in the laboratory by leading experts. The process of improving care products does not stand still. The entire assortment supplied to the Russian market belongs to the premium class. Serums, creams for the face and around the eyes, anti-wrinkle masks are used by professional cosmetologists, specialists in beauty salons. Most of the products contain innovative low molecular weight hyaluronic acid, which makes them unique.

Advantages

• Wide choose;
• A balanced combination of unique components;
• Influence on the mechanisms of cell regeneration;
• Hypoallergenic, safety;
• Nanotechnology in Manufacturing;
• Nobel Prize.

disadvantages

• Price tag;
• Not enough information.

Despite the popularity of the brand within the country, such Japanese cosmetics are supplied from Japan to Russia at inflated prices. But the fact that the developers have received the Nobel Prize is a direct indicator of efficiency. Unfortunately, there are not so many real reviews, information about different products.

Hada Labo

High-quality, but relatively inexpensive cosmetics are presented under the trade name Hada Labo from a pharmaceutical company. This is the first guarantee that the composition of each product unit is clean, safe. Unlike the previous nominees, the brand has received a huge number of approving reviews. Hyaluronic Acid Lotion, a naturally moisturizing, anti-wrinkle product, is considered the real bestseller. To a greater extent, the company deals with preparations for skin care, there is a small set of decorative cosmetics.

Advantages

• Delicate light texture;
• Quick results;
• A successful series of anti-aging products;
• Nice unobtrusive aroma;
• Effective fight against wrinkles;
• A large assortment;
• Inexpensive rates.

disadvantages

• The maximum effect is achieved with complex application;
• Some products leave an oily sheen.

Several series of pharmaceutical-profile care products are lotions, creams, cleansing foams, masks, make-up remover. A woman's improvements are noted after several applications, and in order to increase efficiency, it is advisable to use a set from one group at once. But before choosing 2-3 products, it is important to compare the skin type and indications, since some products can leave an oily sheen.

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The best brands of Japanese decorative cosmetics

Many people know that the cosmetic bag of Asian women is three times larger than that of European women. This indicates a greater involvement in the beauty industry. Demand directly affects supply, so different companies are constantly developing innovative make-up products, and the best Japanese cosmetics enter the Russian market. The experts got acquainted with the reviews, goods in stock, compared the features of each brand, selecting the obvious leaders.

Shu uemura

The founder of Japanese cosmetics Shu Uemura was a Japanese make-up artist, who was the first to work in his profession in Hollywood. It was this activity that gave him valuable knowledge of how to achieve more by offering women high-quality decorative cosmetics at affordable prices. The famous French company L'Oreal bought the trademark today. Thanks to the first makeup competition, the name quickly became recognizable. Also, the founder was the first to come up with tweezers, curling eyelashes, the design of artificial eyelashes, the technique of gluing them piece by piece. But the most important achievement is the creation of the hydrophilic oil, which is the makeup remover today.

Advantages

• Wide choose;
• Professional class;
• Hair and face products;
• Naturalness;
• Expensive fragrances;
• Persistence of textures.

disadvantages

• High prices.

This manufacturer offers not only professional makeup products, but also successful Japanese hair cosmetics. Reviews confirm safety, durability, richness of shades, pleasant aromas. The only drawback is the high prices, but they are fully justified by the quality.

Celvoke

Under this name, a modern, different concept of beauty is presented. The company uses exclusively natural, organic substances as raw materials, rejecting any aggressive chemical components. Despite the fact that the products have appeared on the Russian market recently, there are already plenty of rave reviews. Shadows, lipsticks, blush, tonal foundations demonstrate a rich palette, uniform shading, and durability throughout the day.

Advantages

• Environmental friendliness;
• Hypoallergenic;
• Sparing formulations;
• Biodegradable shell;
• Improved textures;
• Many topical shades;
• Inexpensive rates.

disadvantages

• Lack of certificates;
• Simplicity of design.

Customers note inexpensive prices, thanks to them, you can afford more purchases. Also, good reviews concern the composition, hypoallergenicity, safety of contact with the skin.

Some people point to the rustic design.Professional makeup artists doubt 100% organic, as many products are not certified.

Isehan (Kiss me)

The trade mark still keeps secret the unique recipes by which the goods are created. You don't have to worry about quality, since in the last century, the manufacturer served the Meiji imperial dynasty. A real bestseller many years ago was the "Beni" lipstick of a scarlet shade on a natural basis, which was scattered around the world. Now the assortment is many times wider, in addition to decorative products, all kinds of products for skin care are offered. They can even be used by pregnant women, lactating women, owners of sensitive skin. The brand has over a dozen prestigious awards.

Advantages

• 100% natural composition;
• Wide choose;
• Classified innovative formulas;
• High durability;
• The best recommendations from dermatologists, cosmetologists;
• Flexible pricing policy;
• Over 100 years of experience.

disadvantages

• Not always available.

Isehan brand products are very popular among professional makeup artists. Ordinary customers are not yet so familiar with it, but those who have already tried it leave approving reviews. They emphasize durability, environmental friendliness, low prices. Unfortunately, not every store has the products of the legendary Japanese manufacturer.

Kanebo

The concept of such a company aims to prove the perfection of female beauty at any age. The founder first discovered the benefits of silk for women's skin. It turns out that the substance in the composition of the tissue fibroin retains moisture, on the basis of which hygienic and then cosmetic products began to be produced. Over the years of painstaking work, the brand received 84 patents, and tonal sunscreen powder has become a real bestseller. The company has several brands at its disposal, such as the Sensai silk-based line, Kate decorative products, the natural Freeplus series, the Impress anti-aging products and the Kanebo lux cosmetics line.

Advantages

• Hypoallergenic formulations;
• Successful anti-aging lines;
• High makeup durability;
• Light textures;
• UV protection;
• Working formulas;
• A huge list of discoveries, patents.

disadvantages

• High prices;
• Not always available.

A lux-level company is most often in demand in professional circles. High quality and safety are expensive, but they are fully justified. Makeup artists praise the reliable protection from the sun, the ability to moisturize the skin. But not every store can find something under this name.

What Japanese cosmetics is better to buy

The first thing that distinguishes Asian products for the care of female beauty is naturalness, organic compounds, innovative production technologies. The second is prices that will be above average. But having tried it at least once, it will be difficult to return to your old preferences. Each brand has proven itself well in the Russian market, and based on the results of a comparative analysis, experts have come to several conclusions:

• Isehan - the best ratio of quality and price;
• Suhada - hypoallergenic, safe formulations for all skin types;
• Pola is the best offer in the lux category;
• Kanebo - innovative products with numerous patents;
• Hada Labo - the most effective anti-aging lines;
• Shiseido - exclusive ingredients, revolutionary formulas.

They choose from all the proposed something to buy for further use, taking into account the characteristics of the skin, hair, preferences in make-up. But based on the review, it is already possible to significantly narrow the search circle. More information will be provided by reviews of cosmetologists, dermatologists, makeup artists.