Best Online Lingerie Stores
Bras, bodysuits, corsets and many other similar wardrobe items can be purchased profitably and without spending a lot of time in the best online lingerie stores. We have compiled their rating based on customer reviews, and it includes both inexpensive and medium-cost online sites, as well as premium resources, where, in particular, you can buy large-sized products for women and men.

Content
Rating of online lingerie stores
The rating includes resources that have collected the most positive reviews. But before including any of them in this TOP, we conducted tests ourselves. The decision to add a particular site to the review was made based on the following criteria:
- Range of assortment;
- Literacy of division into categories;
- Convenience of the menu;
- Nice interface;
- Download speed;
- Detail of product descriptions;
- Availability of the same model in several sizes and colors;
- The quality of tailoring and fabrics of products;
- Courtesy of staff;
- Order processing speed;
- Available payment methods;
- Speed, options and shipping costs;
- Possibility and permissible duration of fitting;
- Ease of returning goods if necessary;
- Compliance of products with their images on the pages;
- Assortment update frequency;
- Favorable discounts.
One of the most important criteria for the selection of nominees was the ratio of price and quality of products. However, here, of course, it must be borne in mind that the cost depends on the type of underwear, for example, a corset will cost more than a bra.
Best Online Lingerie Stores
Not all girls can afford to spend time looking for bras and other underwear in stationary stores. In this case, it is more convenient to buy such products on the Internet. But for this they must have a wide range of products, favorable prices and good delivery conditions. We examined the 15 most popular online points of sale in Russia and, based on the above criteria, selected the 7 best options from them.
Defile
It is an online retailer for home, sleep and beach wear, lingerie and hosiery with a wide range of products. The catalog contains panties, bras, stockings, socks, tights, robes, T-shirts, T-shirts and much more. The same models are sold in several sizes and are often available in different colors. They are made from both natural and / or synthetic materials - silk, polyester, cotton, etc.
In this inexpensive online lingerie store, everything is conveniently categorized by product type, making it easy to find the right item. Each of them is described in detail - composition, color, price, features. For ease of selection, filtering is provided by the style of lingerie - casual or sexy. You can also find it by size, brand, color, and sorting by price is also available. Models that are out of stock are immediately marked with the status "Out of stock", which does not create confusion.
Advantages
- Calm, distraction-free design;
- Works both retail and franchise;
- Permanent loyalty program;
- Discounts up to 15%;
- Delivery cost slightly depends on the region;
- A wide range of products.
disadvantages
- Delivery times in Moscow are from 2 to 5 days.
The reviews also note the courtesy of the store staff, who quickly accepts applications and professionally advises on all issues.
Incanto
Compared to the previous online store, the assortment on this site is not so wide, however, the available models differ in their original design. He has swimsuits, panties, bras, negligees, corsets, suspenders, bodysuits, bras in stock, but there are clearly not enough sets here. Also in the company's catalog are men's products - T-shirts, T-shirts, slips, boxers. A separate category contains children's products for boys and girls.
Incanto has a nice interface and a well thought out system for finding suitable products. To do this, a filter has been implemented here that selects them by brand, size, color, materials. The order is placed quickly enough in your personal account or by phone. The prices on the site are adequate, and when paying for products on it, you can save 5%. In a separate section "Outlet" there are discounted items.
Advantages
- You can order delivery by courier;
- It is possible to try on linen at home;
- Within two weeks, the goods are accepted back without problems (if there are reasons for this);
- Quality products;
- Detailed photos of goods on models.
disadvantages
- All sizes are not always available.
Almost every item offers related products to complement the image, which speeds up the selection of suitable underwear.
Etam
This online lingerie store with free shipping for a certain amount belongs to the average cost. He has a wide assortment of bras available, including push-up, triangle, bralette and some others. In terms of design, there is complete freedom of choice - you can find both classic products in the retro style with lace, as well as options with a smooth surface in a modern design. You can get products with or without fitting, in the first case, of course, you will need to pay a little extra.
Also on sale at Etam are sports bras, underpants (thongs, shorts, high-waisted, culottes, hipsters), swimwear, and homewear. The latter includes various T-shirts and T-shirts, dressing gowns, shirts, trousers, capri pants. Collections are often replenished with new models, but there is no separate section with discounts on the site. The order is processed quickly enough, and it can be paid both by credit card and in cash to the courier upon receipt.
Advantages
- The order is processed no more than 1-2 days;
- It is convenient to track the delivery of goods;
- Allows you to receive products within 2-5 days, depending on the destination;
- Available in small, medium and large sizes;
- Convenient menu;
- Fast loading of positions.
disadvantages
- At the time of the tests, payment by gift card is not available;
- Only 15 minutes are given for fitting.
The site provides a free delivery service, but it is available only for orders over 5000 rubles.
Brashop
This is a fairly large online store of premium lingerie. Almost all common sizes are available here, from the smallest to the largest. In order to avoid mistakes when selecting products, it is possible to search for them, taking into account the parameters of your figure. There is also a size table on the site. Bras deserve special attention here, the number of which exceeds 100 pieces, and there are completely different options for cups - plunge, balconette, bandeau, full cap, minimizer.
Brashop sells online gift certificates and paper cards that you can buy online. For those who like to touch the products before purchasing, there are several showrooms operating in Moscow, Kazan and St. Petersburg. Delivery of products is carried out every day from 10:00 to 21:00, but shipment is carried out only when ordering before lunch.Our own courier service is responsible for the transportation of goods, so you can choose the most convenient time for receiving.
Advantages
- When paying, the Mir payment system is processed;
- You can order a call back;
- Convenient structure for site orientation;
- Many types of products are available;
- Sells and erotic accessories.
disadvantages
- In order to get to the showroom, you need to register online or by phone.
In the reviews they write that experienced and polite consultants work in this online lingerie store, orders are processed quickly and delivery generally goes without incidents.
Oysho
This is the official online store of large, small and medium-sized lingerie from the Spanish delirium. More than 10 collections of products are available on the site, which are regularly updated. Here you can buy both individual items - bras, suspenders, corsets, etc., as well as complete sets, completely ready to wear. To save money, sets of panties are sold - classic, retro, sports, everyday.
The store also has socks and hosiery, footwear for the home, various accessories, clothes for sleep, beach and sports (yoga, Pilates, gym, etc.). The site has a section "New", where fresh models are regularly added. The prices here are average; when paying on the resource, a 5% discount is provided; there is an opportunity to order an electronic gift card.
Advantages
- You can subscribe to the newsletter and follow the assortment updates;
- The site is invited to enter both through mail and from social networks;
- Free shipping on purchases over RUB 2,000;
- A wide range of products;
- The same models are often presented in several colors.
disadvantages
- It happens that some products are too small.
Triumph
This online store offers the widest selection of bras in the ranking. There are sold models both with and without underwires - bodysuits with detachable shoulder straps, minimizers, with a fastener in front. It is interesting from the point of view of the optimal combination of price and product quality. Products are sewn from cotton, polyester and a number of other materials. On sale are both original design solutions and modest options for everyday wear.
The online store "Triumph" also sells various bodysuits, swimwear, beach and home clothes, tops and bras for sports. All of them are competently divided into the appropriate sections for ease of search. To do this, you can use a special filter with advanced options - it makes it possible to select products by color, price, size, by category on the site.
Advantages
- Intuitive interface;
- Convenient menu;
- Prompt response from managers;
- Detailed expert advice;
- Fast loading of the site;
- Available in large sizes.
disadvantages
- Not very detailed product descriptions.
According to reviews, the Triumph online store is very popular among buyers. This can be easily explained by the combination of reasonable prices, beautiful design and high quality products.
Dim
Before buying lingerie from this online store, it should be noted that it also sells other types of clothing. Moreover, on the site you can find both women's and men's wardrobe items, there is also a section "Children", where products for newborns are sold, among other things. For people with large sizes, a special category has been created in order to save time for searching. Items sold at a discount as part of the sale are separately taken out.
The Internet store "Dim" presents underwear from more than 10 brands, among which there are not very well-known names, as well as widely popular manufacturers. Each customer has the opportunity to take advantage of help in choosing the size of clothes. In the category with novelties, you can always find fresh offers. To speed up the selection of products, filtering by color, size, brand, cost of products is provided.
Advantages
- Ease of registration on the site;
- No minimum order amount;
- The description contains all the necessary information about each specific model;
- A discount is given if the same product was found at a lower price;
- The ability to make a purchase in 1 click.
disadvantages
- Free shipping is available only for orders over RUB 3,500.
The reviews say that the online store "Dim" provides professional assistance in the selection of products (if necessary) and delivers the parcel intact and safe within the agreed time frame - on average, within 3 days.
Which online lingerie store to choose
First of all, they usually look at the pricing policy of online stores and their range. Further, they are guided by the profitability of the order conditions in it - are there any bonuses, are there sales available, is it possible to buy a gift card, is there a fitting service and how long is given for it. The last point is especially important if the goods are delivered to your home or showroom.
Here's which online store is better to choose, depending on the goals:
- Those who want to choose a designer bra should pay attention to the Defile online platform.
- If you need to buy a stylish corset or bodysuit, it is recommended to choose Incanto.
- Fashionable bralets and garters are available on the Etam website.
- To buy beautiful kits, you can look at the Brashop resource.
- For those looking for sportswear, take a closer look at the Oysho range.
- Stylish swimwear and sleepwear can be purchased at Triumph.
- If someone is looking for underwear for children and men, then Dim is a good choice.
Our rating shows that basically all online stores have some minor drawbacks. However, each of them offers, in principle, an affordable, beautiful and high-quality product.
Comments